In an increasingly media-conscious world, there are many misconceptions about how to train such a skill. Pat has mentored university students, England cricketers, professional footballers, county cricketers and business leaders in how to cope with the media. He operates with a camera, simulates press conferences and interviews, stretching the subjects beyond their comfort zone. He has compiled a booklet, ‘Murphy’s Law’, which is full of tips on how to deal satisfactorily with the media demands.
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